Calling All Parrotheads
We all know Jimmy Buffett as the "Margaritaville" musician, but he is also quite a savvy businessman. His brand, or "empire" according to the New York Times, encompasses everything from craft beer to jewelry, and now - real estate.
At the end of 2016 Buffett's company, Margaritaville Holdings, partnered with Minto Group a real estate development company who had plans for a massive $1 billion community in Florida.
The "55 and better" community will now be known as "Latitude Margaritaville", will have 6,900 homes in Daytona Beach, and will come with the famous Parrothead vibe.
This first community is slated to be “golf-cart friendly” and include a fitness center, retail area, arts and learning programs, band shell for live music, private beachfront club for residents, and indoor and outdoor dining with “signature Margaritaville concepts,” according to a press release.
"Latitude Margaritaville has the exact coordinates for those looking to live the Margaritaville lifestyle as they grow older, but not up,” the press release said.
While there are currently no plans for a senior care facility, the Minto Group has plenty of experience in the area and has seen how senior living companies have successfully located to adjacent areas.
Homes are expected to start in the low $200's and should begin move-ins in early 2018.
With Buffett's legion of baby-boomer fans, it is no surprise that they have received thousands of registrations already.
H/T: Senior Housing News
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