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Sales & Marketing

Grand Senior Living employs the best industry practices to produce results, from pre-opening through stabilization to maintaining budgeted census.
We understand that census is a driving force in communities and we use a wide variety of methods to attract residents. Important elements include compelling collateral material, productive advertising, direct mail with a call to action, and expert database management.
Our marketing staff excels in relationship building and has the skills to cultivate loyal referral sources.
We believe in follow-up, consistency, and integrity in our marketing practices.
Sales and Marketing Services Include:
  • Marketing Action Plan development
  • Collateral material development
  • Competitive analysis
  • Event management
  • Lead generation, fulfillment and tracking - database management
  • Marketing plan and budget creation and implementation
  • Networking and outreach
  • Pricing sensitivity analysis
  • Public relations, press releases and newspaper articles
  • Social media marketing plan creation and management
  • Website and internet marketing management
At Grand Senior Living, we recognize the difference between marketing and sales, and how critical they are to a community. Our marketing plans begin with a comprehensive situation analysis, allowing us to understand the market and its awareness of the community and services. Once a comprehensive marketing plan is in place, we will work with community staff to train them on the most effective sales and outreach skills to get customer commitment.

Daniel Hassan

President & CEO

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