top of page
Sales & Marketing
Grand Senior Living employs the best industry practices to produce results, from pre-opening through stabilization to maintaining budgeted census.
We understand that census is a driving force in communities and we use a wide variety of methods to attract residents. Important elements include compelling collateral material, productive advertising, direct mail with a call to action, and expert database management.
Our marketing staff excels in relationship building and has the skills to cultivate loyal referral sources.
We believe in follow-up, consistency, and integrity in our marketing practices.
Sales and Marketing Services Include:
-
Marketing Action Plan development
-
Collateral material development
-
Competitive analysis
-
Event management
-
Lead generation, fulfillment and tracking - database management
-
Marketing plan and budget creation and implementation
-
Networking and outreach
-
Pricing sensitivity analysis
-
Public relations, press releases and newspaper articles
-
Social media marketing plan creation and management
-
Website and internet marketing management
At Grand Senior Living, we recognize the difference between marketing and sales, and how critical they are to a community. Our marketing plans begin with a comprehensive situation analysis, allowing us to understand the market and its awareness of the community and services. Once a comprehensive marketing plan is in place, we will work with community staff to train them on the most effective sales and outreach skills to get customer commitment.
Daniel Hassan
President & CEO
Please reload
bottom of page