It is no secret that the world is online. Everything from business to dating can be conducted online. And in an ever-evolving online environment, it is easy for businesses and individuals to get overwhelmed when trying to keep up with the latest trends.
That being said, it is still important for businesses, senior living communities included, to have an online presence in order to reach prospective residents and their families.
In the ever-competitive market of senior living, a strong social media presence can be a critical piece to a senior living community’s marketing strategy. Being able to communicate, educate, entertain, and build your organization’s brand online is a great way to stand out from the competition.
Where is your target audience?
When it comes to today’s marketing landscape, social media is the most popular – and most cost-effective – way to easily reach your potential audience. Facebook, the largest social media platform, has almost 2 billion users with some pretty interesting statistics:
Facebook’s fastest growing demographic is the 65+ age group
90% of baby boomers are online
82% of adult children are using Facebook daily
In other words, decision makers and future residents are using a platform that we can easily and affordably reach them on.
Social media allows us to create conversations with current and future prospects in ways traditional advertisements don't. Social media can be used to promote activities, events, and special features such as the many services and amenities offered. You can capture the daily life at your community, deliver it in real-time, and often on a slim budget.
Senior living communities can use photos and videos to tell stories and then share those stories with specifically targeted audiences based on age, location, interests and more. Social media provides a great ROI for management and plenty of leads for the sales team.
From a sales and marketing standpoint, there is almost no downside to having a social media presence for a senior living community and should be used to complement an existing marketing campaign.
As important, for friends and family of those living in the community, it is a great way for them to stay connected and up to date!
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