December 10, 2019

For years, senior living marketers have been focusing more and more on mobile friendly platforms, but it is becoming clear that that focus needs to be much stronger. With the data that is available, it is clear that concentrated focus on mobile could in fact make a dif...

September 25, 2017

One of the most difficult parts of growing older is determining when the time is right to give up driving. For many people, driving is synonymous with independence, so most won’t give it up willingly. Before deciding that an older person shouldn’t drive, there are a...

September 20, 2017

As people grow older they may become unsteady on their feet. Improving balance is a good way to help prevent falls. Research is showing that an extremely effective way for older adults to improve balance is through an ancient Chinese movement exercise called Tai Chi.

While a feasibility study will provide solid information on market demand, and a financial analysis will determine if it will be economically viable, to really nail down what is being proposed for any market area, a detailed and well-defined Program Narrative needs to...

There are any number of “first things to do” when planning a new development and the order is somewhat discretionary. However, up at the top of the list – perhaps even vying for the #1 spot is the market demand for your planned project. I mean, if there is no or insuff...

So here you are, ready to consider an expansion of your community or a completely new development. In our earlier blog, we discussed the three major areas in pre-development for assessing the viability of an expansion or new development; financial viability, market dem...

July 7, 2017

A common hurdle for the person or department running your social media presence is often creating interesting, and shareable, content (like this!). While retirement communities may not appear to be the most exciting places in the world, they can certainly provide plent...

June 23, 2017

Where are your future residents? With so many social networks out there, and new ones popping up constantly, it is easy to get overwhelmed and spread yourself too thin trying to be on all of them.

June 16, 2017

It is no secret that the world is online. Everything from business to dating can be conducted online. And in an ever-evolving online environment, it is easy for businesses and individuals to get overwhelmed when trying to keep up with the latest trends.

How do you decide whether expansion is right for your community? There are many considerations to make in this decision process and organizing them to lead you to the best conclusion can seem unsettling if this is not something that you have done before. integrity of a...

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